PAPA Advertising is proud to announce two new accounts, as well as the addition of a new brand strategist to its team.

The Lake Erie College of Osteopathic Medicine has engaged PAPA Advertising to develop an integrated online marketing program for the school's Erie and Bradenton, Fla., campuses. According to Chris Rudd, PAPA's web marketing specialist, the full-service marketing communications agency is developing and implementing a converged public relations initiative as well as Pay-Per Click and Google Adwords campaigns.

PAPA Advertising has also announced that it is leading a comprehensive marketing initiative for Canadian Process Technologies, a division of Eriez Manufacturing and a world leader in column flotation and sparging technology.

According to Skip Papa, principal and creative director, Eriez has engaged PAPA to develop and implement all advertising and public relations for CPT, including print, direct mail, online marketing and trade shows.

In other PAPA news, Louis Filippo, a nationally known expert in brand identity and marketing, has joined PAPA Advertising as brand strategist.

For more than 30 years, Filippo has worked directly with CEOs and marketing executives to develop strategically driven branding programs for businesses and institutions around the world, including ALCOA, Bank of America, Carnegie Mellon, General Electric, Highmark, PNC, PPG, Rockwell International, Sony and Westinghouse.

"Louis will support our efforts to deliver distinctive brand identity and integrated marketing initiatives for our clients that yield greater profitability and ROI," noted Papa. "A powerful brand results in longer customer retention, easier expansion of products and services and less expensive new customer acquisition."

Serving clients throughout the United States and Canada, PAPA Advertising is the region's largest full-service marketing firm with extensive experience in education, finance, health services, hospitality, manufacturing and senior living. To learn more about PAPA's expertise in advertising, brand development, corporate communications, public relations, sales training and social media, visit www.PAPAadvertising.com