Two Erie professionals and past presidents of the Advertising Federation of NWPA (formerly the Erie Ad Club) are moving up the ranks in the American Advertising Federation – District Two.

Colleen Stubbs

Colleen Stubbs, creative director at Altman-Hall Associates, will be stepping up as governor of District Two in July of 2010. Stubbs has held the position of governor designate since 2008, and was secretary from 2004 to 2008.

Doreen DeFabio, advertising sales associate for the Erie Times-News, will continue as corresponding secretary for District Two, a position that she’s held since 2006.

District Two is made up of 16 ad clubs and 5,200 members throughout New York, New Jersey, Pennsylvania, Washington, D.C., Delaware and Maryland. As governor, Stubbs will provide the clubs a voice at the national level by holding a seat on the AAF Board of Directors, and will represent District Two on the influential Council of Governors, both of which set advertising-monitoring government policies on the national, regional and local levels.

Doreen DeFabio

As corresponding secretary, DeFabio is in charge of all communications between the clubs, District Two and the American Advertising Federation. She maintains and updates the District Two Web site, LinkedIn Group, Facebook groups, Google Message Board and coordinates and executes all email blasts. She is also responsible for producing the District Two Directory and also helping to organize and run the District Two Fall Conference, the New York ADDY Judging and the District Two ADDY Judging.

In addition to her involvement with the executive committee of District Two, Stubbs, who held the position of AFNWPA president from 2002-2004, has been a judge at several ADDY competitions throughout the U.S. on local and district levels. She has also been a judge for the AFNWPA’s Student Scholarship Competition, regularly speaks at colleges and universities on topics of advertising, interviewing and creating a portfolio, and acts as the internship program coordinator at Altman-Hall. Stubbs received the AAF-District Two Crystal Prism Award from the AFNWPA in 2006, which spotlights an individual who has made outstanding contributions to their advertising community through their local advertising federation.

DeFabio has been active with District Two since 2005, when she was appointed lieutenant governor of club relations for the northwest area, overseeing and offering guidance to the advertising clubs of Erie, Pittsburgh, Buffalo, Rochester, and Syracuse. She has been a member and actively involved in the AFNWPA since 1985, serving as president in 2001 and on the Board of Directors from 1998-2001, holding the positions of first and second vice president, ADDY chairperson, auction chairperson, print coordinator, secretary, membership director and program chair.

PAPA Advertising is proud to announce two new accounts, as well as the addition of a new brand strategist to its team.

The Lake Erie College of Osteopathic Medicine has engaged PAPA Advertising to develop an integrated online marketing program for the school's Erie and Bradenton, Fla., campuses. According to Chris Rudd, PAPA's web marketing specialist, the full-service marketing communications agency is developing and implementing a converged public relations initiative as well as Pay-Per Click and Google Adwords campaigns.

PAPA Advertising has also announced that it is leading a comprehensive marketing initiative for Canadian Process Technologies, a division of Eriez Manufacturing and a world leader in column flotation and sparging technology.

According to Skip Papa, principal and creative director, Eriez has engaged PAPA to develop and implement all advertising and public relations for CPT, including print, direct mail, online marketing and trade shows.

In other PAPA news, Louis Filippo, a nationally known expert in brand identity and marketing, has joined PAPA Advertising as brand strategist.

For more than 30 years, Filippo has worked directly with CEOs and marketing executives to develop strategically driven branding programs for businesses and institutions around the world, including ALCOA, Bank of America, Carnegie Mellon, General Electric, Highmark, PNC, PPG, Rockwell International, Sony and Westinghouse.

"Louis will support our efforts to deliver distinctive brand identity and integrated marketing initiatives for our clients that yield greater profitability and ROI," noted Papa. "A powerful brand results in longer customer retention, easier expansion of products and services and less expensive new customer acquisition."

Serving clients throughout the United States and Canada, PAPA Advertising is the region's largest full-service marketing firm with extensive experience in education, finance, health services, hospitality, manufacturing and senior living. To learn more about PAPA's expertise in advertising, brand development, corporate communications, public relations, sales training and social media, visit www.PAPAadvertising.com

Erie-based photographer Art Becker, along with local writer Anne-Marie Welsh, recently completed a book about Domestic Abuse with SafeNet titled "Not Me." For five months, Becker and Welsh heard the stories of ten domestic abuse victims and documented their accounts through photos and writing. Becker also helped to fund-raise for SafeNet during the project. “In the process they healed each other and it was humbling how they put their trust in us,” said Becker.

"Not Me" is available at the local Borders Booksellers.

April 6, 2009—Erie advertising agency route 1a recently enlisted Mike Hermann,
copywriter, and Jamie Potosnak, account executive, to join its veteran core of
creative professionals.

Hermann has more than 14 years of national and regional account experience
across a variety of categories including health care, higher education, financial,
mass transportation and foodservice. Most recently, he served as creative director
and copywriter at a local advertising firm. He is a graduate of Edinboro University
of Pennsylvania with a bachelor of arts degree in English/Writing.


Potosnak comes to route 1a with more than a decade of regional and national
account service experience. He was previously an account supervisor at an Eriebased
advertising agency where he also provided video, digital post-production
and graphic design services. Potosnak earned a bachelor of arts degree in
Communications Media from Indiana University of Pennsylvania.


About route 1a

Founded in 2002, route 1a is a full-service marketing and advertising resource
located in Erie, Pennsylvania. Clients encompass a wide range of industries that
include health care, manufacturing, business-to-business and consumer packaged
goods. What they share is a belief in the effectiveness of targeted, results-driven,
creative communications.

To learn more, visit the agency’s newly redesigned website at www.route1a.com.

Media Contact:
Brian Jaworski, account executive
route 1a inc.
brian@route1a.com
814.461.9820